The 512x512 pixels image question

On iTunes connect, we must provide a big 512x512 pixels image that may be used by Apple in case they promote the application on the App Store "What's hot" or "New" pages. Here is mine that I will upload as soon as version 2.0 is approved by Apple.

The problem is: the promotional graphics used by Apple in the App Store is not square but rectangular. How Apple is fixing this ?

Comments

[Jarin Udom]

As far as I know, the 512x512 image is for the application page and icon in iTunes, and they ask you for promotional graphics if they are planning to feature your app.

[JFMartin]

Thanks for your reply !

[Nick Dalton]

You can read about requirements for the promotional graphics on page 111 in the iTunes Connect Developers Guide.

And here's a more detailed explanation of how it works by a developer who received the request from Apple: http://www.ideashower.com/blog/iphone-developers-prepare-featured-artwork-ahead-of-time/

[JFMartin]

Thanks a lot for you tip. I've also read your blog post. Very insightful. I'll keep a reference of it, just in case Apple send me an email about a "potential marketing opportunity".