Thursday
Jan212010
Two add campaigns compared
Thursday, January 21, 2010 at 8:18 | tagged advertise On January 18th, I ran another ad campaign with AdMob. My first campaign was run in last december (see: http://buildingiphoneapps.blogspot.com/2009/12/admob-campaign-finished.html). The reason I ran those ad campaigns was that I was trying to lift the sales of my iPhone application. So, what happened? I first ran an ad campaign via AdMob at the beginning of december 2009 then another one yesterday.
How those two ad campaigns compare ?
The first campaign was run in the US and was for a very broad audience with three slogans.
The second campaign was run in Canada only and was targeting iPhone 3G and iPhone 3GS devices only.
The number of clicks is proportionally comparable and the CTR also. Since I know that most of the users of uP@ssw0rdz! (see: http://appsto.re/password) are iPhone users, I wanted to target those only on my second campaign. How did my sales fared for this narrower advertisement ? Two unit were sold in Canada. Those numbers a too small to be meaningful. But, two units on 491 clicks in Canada versus 3 units for 834 clicks in the US.
So, for me I consider this AdMob campaign to be a waste of money because it is too broad in respect to the typical user using uP@ssw0rdz!. Next step for promoting my application will be to try advertise on a specific web site geared toward more technical savvy user. Stay tuned.
Reader Comments (2)
While you may be right that adwords isn't going to work for you in this case, you give up to quickly! Assume your first campaign won't work, but test the copy against CTR and conversion rate, tweak and tune. I also run campaigns only in Canada to test them out. Also, you can run a campaign in the caribean - cheaper clicks and still lots of english speakers. I belive Admob is best for free apps, which can mean free to paid upsell.
Thanks for your comments. What do you mean by "test the copy against CTR and conversion rate" ?