Since the launch of the App Store, because of the lack of processed informations on application sales from Apple, many sales analytics services went online. One of the first that I started to use was www.appfigures.com. Then another one went on called www.appannie.com. In this blog post, I want to put them side by side and tell what are their respective strengths.
Update: someone reading my blog post sent me a tip asked me to give a look at Distimo Monitor. Scroll down to the end of this post to see what I found out.
- Global view on user reviews count... easier to keep track of the reviews globally
- Better visual organization (vertical split view)
- New user comments included in the daily email reports
- Current trends in the App Store with the Top 5 Matrix - so in gives a more global view of the current trends in the App Store, not just your own apps
- Indicator about which application is featured in which store - nice to know as it may explain sales peek
- Graphs are not based on Flash player to display
- More complete historical ranking information like Highest Ranks, Highest Grossing
- Cheaper - currently in beta - free
|AppAnnie graph look|
- Ranking graphs seems constantly more up to date
- Daily email reports are well organized
- There is an API, and an iOS app is already available on the App Store (but it needs a lot of refinements) - AppTrends (iTunes link)
- Ability to export to Excel a few tables
- Add events overlay to the graphs to correlate promo events with actual sales
- More charting options (line, bar, cumulative)
- Sales reports are available earlier (because of higher processing power?)
- Overlay option of ranking information on top of sales
- Translation of user reviews (!)
|AppFigures graph look|
- This service is really multi-platforms: Android, BlackBerry, Windows Phone 7 and Ovi stores are all supported.
- Events from the App Store (like an updated version of your app) can be shared on social network like Twitter, which is a nice addition compared to other services.
- The general look of their Dashboard is more technical, presentation is nice but not as refined as AppFigures or AppAnnie.
- Report allows far more and better reporting customization which can be saved as presets. This is one of their distinctive strength I would say.
Based on this, I hope you'll be able to make a better decision when time comes to choose between those two app sales analytics services. Any experience you want to share about one of those? Post a comment!