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Monday
Jun132011

Asking Apple for expedited application review - my little story

Last week, I had to push an update to Ultimate Password Manager in order to fix a nasty bug introduced by a previous release. Users were mad and wanted a quick fix. So, when submitting my app to Apple for review, I decided to ask for an expedited review because at the time I had to submit my app, I had to expect a week delay.

Here is how it works. First, you must have submitted your application new version before requesting an expedited review. Then you login on iOS dev portal, on the App Store Resource Center on the right side of the page, you'll see a mention "Contacting the App Store Review Team". You then select "Request an expedited app review".
According to the description, only ask for expedited reviews when you really need it. 
So I set my request type to "Critical Bug Fix" and then typed the following reason for request then hit submit. 
My new version was submitted on June, 6th at 10:53 PM. It took Apple a little bit less than four days to start the review process. Then, within about an hour the application was ready for sale. It took another 3 hours before the application started to appear in the App Store. 
The review process took a little bit less time than what it took for the preview version. My point is, four days to push a quick fix to the users isn't fast enough. I don't know if this is because everybody at Apple was at the WWDC in a way or another but I find it to be too long to wait as I asked for an expedited review. 

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