On the new store front of iOS 6 App Store

Let put this up simply: there are really good things about the new App Store design with iOS 6. But there is also very bad things. Following this article, I want to expose my own and very simple experience with application searching.

Let's open the App Store on my iPhone then hit the search box and type: Passwords. Let's see what are the password related apps available to me. As you already know, the results are displayed in a card style view. But just before hitting the Search button on the keyboard, I get a list of about 10 items which are shown here. 

How is this list of suggestions built? Why only 10 items? Why some items seems to be generalized keywords but others seems to be exact application names? Next, let's see the results.

Showing 1 of 1707 cards. Now let's start the swiping game. First, the thing isn't fluid at all on an iPhone 4S on a wifi network. Second, after 97 swipes, the App Store crashed on me. Opening it again to find out that I had to redo the whole thing again. Is this the better way to show a list of 1707 items on a small screen? I doubt it. It is nice visually but the effectiveness falls short. Is this the only thing Apple kept from their Chomp acquisition earlier this year? Could we have to wait a little bit longer before we see the real fruit of their effort? Time will tell. Meanwhile, we all agree that discoverablity was and is still a problem on the App Store and that Apple isn't good at all at indexing content and providing results following a search.